Raive
Ruby on Rails MVP of a marketing tool
1 — About Raive
Raive is an accelerated startup from Paris, France. Antoine and Caroline, the founders, envisioned a platform for Shopify shops to easily run ads on Facebook, Instagram, and Google without wasting time and money.
2 — The challenge
Being an accelerated startup, Antoine and Caroline had meticulously defined features and detailed mockups for the application. This clarity greatly streamlined the discovery phase, allowing us to dive straight into development with a clear vision.
Raive would allow Shopify users to authenticate with their store and link their Facebook and Google accounts. With all these authentications in place, Raive would automatically discover all the products in their shops and then the users could create marketing campaigns in Facebook and Google. The app should be fast, reliable, and easy to use.
Time was a challenge as well: the MVP must be completed in 3 months, ready for the validation phase.
"SINAPTIA is dedicated to delivering a quality product, so they check in regularly to see how the process is going."
Antoine Lamy | Founder
3 — The solution
We decided to build a hybrid Ruby on Rails and React application. That is, instead of building a Ruby on Rails API and a full React frontend (ala create-react-app), build a standard Ruby on Rails application with specific React components for pages that need complex interactions, such as the Campaign Wizard.
4 — The outcome
The MVP was finished in 3 months, and soon after a selected group of users was running campaigns through Raive.
