Free the Freela

Benefits for Freelancers and autonomy for Companies. Everybody wins.

Benefits for Freelancers and autonomy for Companies. Everybody wins.

"The most impressive thing about this team is their collaborative spirit."

Sarah Alves Lucena

About Free the Freela

Free The Freela is a startup from São Paulo, Brazil. Sarah has the vision of offering social benefits to the freelancers using her platform in order to promote a fair labor market while helping businesses to grow.

The Challenge

Sarah is a promising entrepreneur who had an amazing business idea, a really detailed plan to develop a really disruptive app for freelancers to find the perfect job and have the same benefits as full time inhouse staff.

So solid was the business plan, that it was rapidly funded by a local VC.

On the technical side, the main challenges were to make a beautiful and user oriented UX/UI, and make the platform scalable and reliable as Sarah has big plans for it in the whole continent.

The Solution

First of all, once we engaged and had a general idea of the project, we started a product discovery phase that involved the client, our team leader and lead designer which ended in the definition of the MVP, a full backlog of the product and mock-ups.

Once both parts were aligned we started the development phase. We assembled the team which consisted of 2 full time developers, a project leaders and a designer, and the client took place as the Product Owner.

During the first 6 months of engagement, we worked closely as a team with a flexible scrum methodology, consisting on bi-weekly sprints, daily calls and retrospective meetings to align the team and reach everyone's expectations. With this system we managed to build a robust and scalable MVP on Ruby on Rails and React for the frontend.

screenshot of the app

"The project management is great. The team is synchronized and very accessible. Communication is open and fast."

Sarah Alves Lucena

The Outcome

After this first achievement, we continued working with the focus on maturing and optimizing the platform as people started using it having in mind the user experience, on this issue, our design team and Sarah's collaboration were fundamental.

Today FreeTheFreela is a promising platform rapidly expanding on the latin american market and looking for a second funding.

We as SINAPTIA, continue giving assistance to Sarah and are looking forward to grow together.

screenshot of the app

"The most impressive thing about this team is their collaborative spirit. Everyone is open to discussion and does 110% to guarantee that our product is in its best version. They have proved that we can trust anyone involved to make the best decision for our business in a way that's scalable."

Sarah Alves Lucena


Ruby on Rails


Zoho Desk
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