DHNN

An e-commerce website for people that love their dogs

An e-commerce website for people that love their dogs

"They offered valuable advice during the process and were always willing to collaborate with us."

Hernán Massau
COO

About DHNN

DHNN is a renowned design agency in Argentina. They worked with companies such as IBM, AVON, YPF, Telecom and many more. We partnered up with them in this project for an undisclosed client from Kuwait as the technical team, while DHNN provided their design team.

The Challenge

ChewChoo! is a subscription based website. People can subscribe to different plans to receive a box of treat bags and plush toys for their dogs every month. The main challenge was to translate DHNN's beautiful designs into a fully functional website, and to integrate it with third party services such as Telr (payment gateway) and Huboo (order fulfillment). Additionally, the development process started in parallel with the design process and the whole project needed to be completed in 2 and a half months.

The Solution

A good part of the work was to advise DHNN on what was the best architecture and infrastructure for the project to be completed on time and make it scalable and reliable as it grows, and validating user flows and user stories.

In order to finish the application on time and budget we decided the architecture of the application to be a hybrid Ruby on Rails/React application. That is, instead of building a Ruby on Rails API and a full React frontend (ala create-react-app), to build a standard Ruby on Rails application with specific React components for components that need to be highly responsive UX-wise.

Regarding the process, the development team started working at the same time as the design team. Many iterations were needed in order to implement the designs as they changed. In parallel, our QA team started designing the test cases and automating them with Cypress.

screenshot of the app

The Outcome

The application was completed in 2 and half months and a second phase with a couple of more features was started soon after the MVP was completed. Working with DHNN for the first time was a pleasant experience and we couldn't be happier with the results!

screenshot of the app

"They are great guys to work with. And of course, they have great technical skills. They offered valuable advice during the process and were always willing to collaborate with us."

Hernán Massau
COO

Technologies

Ruby on Rails
PostgreSQL
React
TailwindCSS
Cypress

Integrations

Huboo
Telr
Got a project in mind?